Comment créer un post original sur les réseaux sociaux ?

Créativité, Design, Digital, Marketing

La création de post (publication) sur les réseaux sociaux est un enjeu crucial pour n’importe quelle marque souhaitant développer sa notoriété sur le Web.

«La meilleure publicité n’est pas une publicité» – Ajaz

Ainsi, les marques misent sur des contenus attractifs plutôt que des bons vieux discours commerciaux ! Et, comment font-elles ? 

C’est simple, il suffit de soigner 4 éléments : 

  1. votre type de contenu 
  2. votre style éditorial
  3. votre direction artistique
  4. votre ciblage

Parfois, cela peut prendre du temps avant de trouver son style.

N’ayez crainte, si vous n’avez pas encore de style de contenu ni de direction artistique, vous pouvez vous fiez aux bases de la communication. Et n’oubliez pas d’adopter une démarche de « Test and Learn », et donc de tester plusieurs types de posts différents à des fréquences différentes. Vous constaterez les résultats rapidement et vous saurez ensuite comment vous adresser à votre audience.

«Si vous faites ce que vous avez toujours fait, vous obtiendrez ce que vous avez toujours obtenu» – Anthony Robbins

Pour votre style éditorial, rien de mieux que de réaliser une veille de vos concurrents et de s’en inspirer ! Si vous n’êtes pas expert, faites simple ! 

Petite astuce : n’hésitez pas à utiliser les temps forts de la communication… les grands marroniers comme la journée de la femme, mardi gras pour adresser des messages conviviaux à votre audience.

Concernant la direction artistique, vous pouvez faire appel à un designer graphiste ou suivre votre charte graphique habituelle pour commencer.

Pour le ciblage de votre audience, suivez votre stratégie marketing et tester la avec plusieurs échantillons. Les résultats viendront progressivement, alors soyez patients et indulgents avec vous même !

«N’ayez pas peur de faire une erreur. Mais faites en sorte de ne pas faire la même erreur deux fois.»  – Akio Morita

Comments (79):

  • Edward Taylor
    Reply

    Article intéressant, merci.

  • Robert H.
    Reply

    Intéressant..

  • porno
    Reply

    You made some good points there. I did a search on the subject matter and found most people will go along with with your site. Cathleen Ansell Lim

  • ucretsiz
    Reply

    Rattling good info can be found on website . « You don’t get harmony when everybody sings the same note. » by Doug Floyd. Susan Sterling Camarata

  • download
    Reply

    I believe you have noted some very interesting points, thanks for the post. Caressa Addie Helbonna

  • dublaj
    Reply

    What a wonderful trip! Thank you so much for sharing your pictures and your thoughts. Congratulations, you did what I can only dream of. Jori Jeffy Tess

  • bollywood
    Reply

    Pretty! This has been an extremely wonderful article. Thank you for providing this information. Abbie Wilek Franciska

  • online
    Reply

    Regards for this post, I am a big fan of this site would like to continue updated. Jacinda Ross Risa

    • Rachel Laviron
      Reply

      Thank you for your feedback, we have published several articles since then do not hesitate to consult them

  • netflix
    Reply

    This post is priceless. Where can I find out more? Dee Dwight Rosati

  • hindi movie
    Reply

    Nice post. I learn something totally new and challenging on websites I stumbleupon everyday. It will always be interesting to read through content from other writers and use something from other sites. Augustina Tobie Sonya

  • online
    Reply

    The theme is really a masterpiece, easy to use and highly customizable. I enjoy its lightness and unique style! In it you can find homepages on almost any topic you might be looking for, and they all are very stylish and classy-looking. Dinny Ben Cristobal

  • torrent
    Reply

    Hey there! This is my first comment here so I just wanted to give a quick shout out and say I truly enjoy reading your articles. Can you recommend any other blogs/websites/forums that go over the same topics? Thanks for your time! Felicdad Conway Yeh

  • dublaj
    Reply

    I was curious if you ever considered changing the page layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better? Coreen Richmound Margot

  • online
    Reply

    I see something genuinely interesting about your blog so I saved to bookmarks . Jenilee Salmon Yarvis

  • black mirror
    Reply

    Very good point which I had quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Holisticly restore superior interfaces before flexible technology. Completely scale extensible relationships through empowered web-readiness. Emili Abrahan Encratia

  • dublaj
    Reply

    Im thankful for the blog. Really looking forward to read more. Great. Tiffi Diarmid Urson

  • bluray
    Reply

    I am reallyactuallyin facttrulygenuinely thankfulgrateful to the ownerholder of this websiteweb sitesiteweb page who has shared this greatenormousimpressivewonderfulfantastic articlepostpiece of writingparagraph at hereat this placeat this time. Charita Garrott Kiah

  • bedava
    Reply

    definitely an interesting read. i usually dont comment. signed captain america Modestine Gus Ellene

  • yabanci
    Reply

    I am sure this piece of writing has touched all the internet users, its really really fastidious post on building up new blog. Henryetta Wittie Gavrielle

  • bedava
    Reply

    hi if you plan to visit Visit Britania Islands.. Please visit and like our facebook page.. Thanks Karita Avram Giorgio

  • 720p
    Reply

    some truly interesting info , well written and loosely user friendly . Kissee Hammad Jorgenson

  • dizi
    Reply

    This is my first time pay a quick visit at here and i am really impressed to read everthing at alone place. Iormina Gaspar Thury Lauryn Worthy Hound

  • diziler
    Reply

    Thanks for sharing superb informations. Your web-site is so cool. I am impressed by the details that you have on this website. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched all over the place and just could not come across. What an ideal web site. Lynelle Noll Verile

  • erotik
    Reply

    good evening mam how can I avail complete cse reviewer po the soft copy? thank you in advance! Chastity Halsey Lowrie

  • yabanci
    Reply

    We are a group of volunteers and starting a new scheme in our community. Your website provided us with valuable information to work on. You have done an impressive job and our entire community will be thankful to you. Chantal Ben Petty

  • indirmeden
    Reply

    Wow! This could be one particular of the most useful blogs We have ever arrive across on this subject. Actually Magnificent. I am also a specialist in this topic so I can understand your effort. Coletta Obadiah Jeuz

  • erotik
    Reply

    Thank you, Isaiah. I enjoyed the opportunity to visit with Nancy and learn from her. Melosa Chevalier Milde

  • erotik
    Reply

    Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing! Ariana Haley Azriel

  • yabanci
    Reply

    You completed certain good points there. I did a search on the theme and found the majority of folks will go along with with your blog. Charyl Ly Lars

  • erotik
    Reply

    I have the bamboo cutlery and its great. Some good ideas here. Happy Ignazio Shelley

  • erotik
    Reply

    Everything is very open with a really clear description of the challenges. It was truly informative. Your site is very useful. Thank you for sharing! Lizzy Woodman Sande

  • erotik
    Reply

    Somebody necessarily assist to make severely posts I might state. That is the very first time I frequented your web page and to this point? I amazed with the research you made to make this particular put up incredible. Magnificent task! Laurena Derek Ahab

  • erotik
    Reply

    Hello my friend! I want to say that this article is amazing, great written and come with approximately all significant infos. I would like to see extra posts like this . Paloma Ryun Liebman

  • erotik
    Reply

    Thank you very much for the content. I wish you continued success. Dorri Justino Odeen

  • turkce
    Reply

    I love this how-to-make project. You made something that looks so elaborate so simple with your instuctions. Thanks also for adding the visuals. It makes it doable not only for me, but for my 85 year old mother. Callie Roma Hardie

  • turkce
    Reply

    I’m still learning from you, but I’m making my way to the top as well. I definitely enjoy reading everything that is written on your website. Keep the information coming. I loved it! Winona Kenyon Haldan

  • Maricruz
    Reply

    I simply couldn’t leave your site prior to suggesting that I really enjoyed the standard information a person provide to your visitors?
    Is gonna be again steadily in order to inspect new posts

    • Jessica Blatanis
      Reply

      Thanks you for your feedback, I hoped you enjoy.
      Don’t hesitate to share our articles 😉

  • /2017/
    Reply

    You could definitely see your skills in the article you write.
    The sector hopes for more passionate writers like you who are not afraid to mention how
    they believe. All the time go after your heart.

  • penicillin
    Reply

    I have learn several just right stuff here. Definitely worth bookmarking for
    revisiting. I wonder how a lot effort you place
    to create the sort of great informative site.

  • mobile mod
    Reply

    Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you aided me.|

    https://roofwesse.blogspot.com

Add comment: