La création de post (publication) sur les réseaux sociaux est un enjeu crucial pour n’importe quelle marque souhaitant développer sa notoriété sur le Web.

«La meilleure publicité n’est pas une publicité» – Ajaz

Ainsi, les marques misent sur des contenus attractifs plutôt que des bons vieux discours commerciaux ! Et, comment font-elles ? 

C’est simple, il suffit de soigner 4 éléments : 

  1. votre type de contenu 
  2. votre style éditorial
  3. votre direction artistique
  4. votre ciblage

Parfois, cela peut prendre du temps avant de trouver son style.

N’ayez crainte, si vous n’avez pas encore de style de contenu ni de direction artistique, vous pouvez vous fiez aux bases de la communication. Et n’oubliez pas d’adopter une démarche de « Test and Learn », et donc de tester plusieurs types de posts différents à des fréquences différentes. Vous constaterez les résultats rapidement et vous saurez ensuite comment vous adresser à votre audience.

«Si vous faites ce que vous avez toujours fait, vous obtiendrez ce que vous avez toujours obtenu» – Anthony Robbins

Pour votre style éditorial, rien de mieux que de réaliser une veille de vos concurrents et de s’en inspirer ! Si vous n’êtes pas expert, faites simple ! 

Petite astuce : n’hésitez pas à utiliser les temps forts de la communication… les grands marroniers comme la journée de la femme, mardi gras pour adresser des messages conviviaux à votre audience.

Concernant la direction artistique, vous pouvez faire appel à un designer graphiste ou suivre votre charte graphique habituelle pour commencer.

Pour le ciblage de votre audience, suivez votre stratégie marketing et tester la avec plusieurs échantillons. Les résultats viendront progressivement, alors soyez patients et indulgents avec vous même !

«N’ayez pas peur de faire une erreur. Mais faites en sorte de ne pas faire la même erreur deux fois.»  – Akio Morita

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