Marketing Traditionnel VS Marketing Digital

Avec l’essor des technologies web, les stratégies de marketing digital deviennent des incontournables du marketing et détrônent même les principes du marketing traditionnel.

En effet, les techniques du marketing traditionnel qu’on avait l’habitude résumer au « 4P » ont été très efficace dans le passé, mais depuis l’arrivée d’Internet, elles ne constituent plus les seules leviers efficaces pour vendre un produit ou un service sur un marché donné.

« Les médias sociaux suppriment les intermédiaires. Ils offrent l’opportunité aux marques d’être proches de leurs clients. « – Brian Weiner, CEO à Digital Agency 360i

Le marketing digital est également nommé :

    • e-marketing,
    • marketing numérique,
    • webmarketing,
    • cybermarketing.

Ces synonymes désignent tous les mêmes concepts, qui se sont développés avec l’utilisation des sites web, applications mobiles,  réseaux sociaux, sites mobiles,  GPS, podcasts, vidéos en ligne…

Le marketing digital met donc à l’amende le marketing traditionnel, grâce à :

  • sa mesurabilité (reporting en temps réel, logiciels de calcul automatisés…)  avec la capacité à calculer le ROI des campagnes ;
  • son prix, adapté à tous types de ressources finanicères ;
  • sa mobilité (pas besoin de se déplacer pour créer et développer une campagne).

Aujourd’hui, grâce au webmarketing, c’est plus simple de développer une campagne et cela ne demande pas forcément de grandes compétences en marketing. L’accessibilité des techniques du marketing digital permet à n’importe qui, n’importe quand de tester une campagne à moindre coût avec des outils gratuits comme les outils Google.

 » Je suppose que je pourrais utiliser Google, cette boule de cristal du XXIe siècle. « 
Joyland – Stephen King

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