Comment développer une stratégie d’Inbound Marketing efficace ?

L’Inbound Marketing permet d’attirer nos futurs clients à soi. Il regroupe plusieurs techniques intéressantes pour augmenter son portefeuille clients.

Sur quels principes se basent l’Inbound Marketing ?

«La meilleure publicité n’est pas une publicité» – Ajaz

L’Inbound Marketing, aussi appelé « marketing entrant », est un concept qui est né du constat que les prospects ont besoin de se renseigner avant d’acheter. Il représente l’ensemble des méthodes permettant d’attirer les prospects de façon subtile et indirecte.

«La meilleure des publicités est un client satisfait» – Bill Gates

C’est en s’appuyant sur les intérêts d’une cible, qu’une marque peut aujourd’hui créer des campagnes marketing efficaces. L’Inbound Marketing est donc une méthode non intrusive et qui semble efficace, puisqu’elle s’appuie sur l’univers de nos prospects et ne cherche pas à leurs adresser diverses contenus directement.

«La chose la plus importante en communication, c’est d’entendre ce qui n’est pas dit» – Peter Drucker

L’Inbound Marketing repose sur les 4 étapes suivantes :

  • 1ère étape : Il s’agit d’attirer la cible en augmentant le trafic d’un emplacement web d’une marque. L’idée est de permettre une meilleure transformation des visiteurs en leads et prospects. 
  • 2ème étape : Il s’agit à cette étape de convertir ses prospects en clients en invitant ces potentiels clients à acheter notre produit ou service. Cela se fait en général par une mise en avant des offres attractives ou promotionnelles de notre entreprise, en plaçant des « calls to action » aux endroits stratégiques.
  • 3ème étape : Cela consiste à convertir définitivement le prospect en client. Cela passe par la construction d’une relation de confiance au moment de conclure la vente.
  • 4ème étape : C’est l’étape de la fidélisation. À ce niveau, tout est une question d’engagement. L’objectif principal est que les clients deviennent des ambassadeurs de notre marque en apportant leurs témoignages positifs. Cet engagement sera en général récompensé par la marque.

«J’ai appris que les gens vont oublier ce que vous avez dit, ce que vous avez fait, mais ils n’oublieront jamais ce que vous leur avez fait ressentir» – Maya Angelou

Comments (99):

  • Article intéressant, merci.

  • Intéressant..

  • Excellent post. I will be going through many of these issues as well.. Doralin Euell Bruner

  • You are great, thanks for the opportunity to introduce you! Amandi Adolphe Lough

  • Hi there, of course this paragraph is actually fastidious and I have learned lot of things from it about blogging. thanks.| Sari Kermit Gaut

  • Touche. Great arguments. Keep up the great spirit. Miguela Tabby Durham

  • An outstanding share, I just offered this onto a coworker who was doing a little evaluation on this. And also he in fact got me morning meal since I discovered it for him. smile. So let me rephrase that: Thnx for the reward! However yeah Thnkx for investing the time to discuss this, I really feel strongly about it and also like finding out more on this subject. If possible, as you end up being experience, would certainly you mind updating your blog site with more details? It is very helpful for me. Big thumb up for this article! Marcela Lane Jaye

    • Thank you for your comment. Others articles are available on our website. Don’t hesitate to let us others comments

  • I wish to get across my affection for your kindness supporting all those that actually need assistance with in this issue. Your very own dedication to getting the solution all over has been unbelievably helpful and have in every case empowered people just like me to get to their endeavors. Your amazing informative tutorial implies a lot to me and extremely more to my fellow workers. Thanks a ton; from all of us. Sianna Shepherd Jilly

  • I was excited to uncover this page. I need to to thank you for your time due to this wonderful read!! Sheelah Benji Batish

  • How would I create a shortcode/widget to show posts from the same category as of the active page? Benni Kendrick Ayn

    • L’équipe Owando

      Hello Benni Kendrick Ayn ! Thank you for your comment. We take in to account your tips. We will contact you if we need it

  • You made some really good points there. I checked on the net for more info about the issue and found most individuals will go along with your views on this website. Amalee Kelwin Tsai

  • After I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I receive four emails with the same comment. Is there an easy method you are able to remove me from that service? Cheers! Jenica Waldon Robin

    • L’équipe Owando

      Hello Jenica Waldon Robin, thank you for your message. We are truly sorry for you. We are searching for a way to solve your problem. We will notify you when it’s done. Don’t hesitate to unsuscribe to our comments if it can help you.

  • Hey! This post could not be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this write-up to him. Pretty sure he will have a good read. Many thanks for sharing! Frances Cobbie Gausman

  • I randomly stopped by your site but you are really successful Candi Logan Nozicka

  • Some truly nice and useful info on this site, besides I think the pattern contains great features. Ester Hallsy Jedd Jacquetta Winnie Connel

  • Nice replies in return of this query with solid arguments and explaining all about that. Elna Georas Kolosick

  • Greate article. Keep posting such kind of information on your site. Rosalinde Conway Christye

  • Wow, amazing blog layout! How lengthy have you ever been blogging for? Marcille Austin Andrej

    • L’équipe Owando

      Hello Marcille Austin Andrej thank you for your comment, our opened since two years. Our writers just start writing with the website launch and are biginners. We truly appreciate your interest.

  • Very great post. I just stumbled upon your weblog and wanted to say that I have truly loved browsing your blog posts. Orsa Arel Sefton Dagmar Saleem Ashby

  • I really like reading through a post that will make men and women think. Also, thanks for allowing for me to comment! Aundrea Dale Gitt

  • Muchos Gracias for your post. Really thank you! Cool. Laraine Weidar Langelo

  • whoah this blog is excellent i really like studying your posts. Stay up the great work! You understand, many persons are looking around for this information, you can help them greatly. Corrina Abel Erde

  • Pretty! This was an incredibly wonderful post. Thank you for supplying this info. Loella Omero Boar

  • There is definately a lot to learn about this issue. I like all the points you made. Catlin Hasheem Epps

    • thank you, indeed we have tried to raise as many questions as possible on this subject

  • Wow, this post is fastidious, my sister is analyzing these kinds of things, so I am going to tell her.| Lucilia Antin Ximenez

  • Hello there. I discovered your website via Google while searching for a similar matter, your web site came up. It seems great. I have bookmarked it in my google bookmarks to visit then. Lorita Brnaba Fabien

  • Very good service with very trustworthy staff would highly recomend a Odilia Sigismund Boggers

  • I quite like reading a post that can make men and women think. Also, thanks for allowing me to comment! Em Guntar Fujio

  • You have brought up a very wonderful details , thankyou for the post. Rena Saundra O’Driscoll

  • Thanks for the good writeup. It if truth be told was once a leisure account it. Look advanced to more delivered agreeable from you! By the way, how could we communicate?| Ginnie Sandor Sabba

  • I would like to show my gratitude for your kind-heartedness supporting individuals who absolutely need guidance on in this content. Your very own dedication to getting the solution all over came to be surprisingly effective and have regularly made associates just like me to attain their dreams. This useful publication implies so much a person like me and additionally to my colleagues. Thanks a ton; from each one of us. Revkah Stearne Donaugh

  • Very good point which I had quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Holisticly restore superior interfaces before flexible technology. Completely scale extensible relationships through empowered web-readiness. Adora Artie Riana

    • L’équipe Owando

      Hello Adora Artie Riana thank you for your comment, your many points are interessing.

  • I love it when folks come together and share opinions. Great blog, continue the good work! Odille Neale Zoes

  • This post will help the internet viewers for creating new web site or even a weblog from start to end. Blakeley Whitby Simson

  • Usually I do not learn post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing taste has been surprised me. Thank you, quite great post. Phyllis Hugo Delora

  • Pretty! This was an extremely wonderful article. Many thanks for supplying this information. Helen-Elizabeth Lindsey Santoro

  • Very good article! We will be linking to this particularly great post on our site. Keep up the great writing. Giralda Niven Kallman

  • Never Ever give up: Even though you fail initially; Do not handle it to get a great deal of views at first, do yourself a favour, dont give up. Geri Gerhardt Pena

  • We stumbled over here coming from a different page and thought I might as well check things out. I like what I see so i am just following you. Look forward to looking over your web page again.| Sonny Titus Kerry

  • Thanks on your marvelous posting! I really enjoyed reading it, you can be a great author. I will be sure to bookmark your blog and will eventually come back in the future. I want to encourage one to continue your great job, have a nice afternoon! Sandie Linus Ondrej

  • wow, awesome blog article. Thanks Again. Keep writing. Brenn Crosby Yasmin

  • Hey, thanks for the blog article. Really looking forward to read more. Great. Catriona Baldwin Brenda

  • Can I just say what a relief to search out someone who truly is aware of what theyre speaking about on the internet. You undoubtedly know learn how to deliver an issue to mild and make it important. More people have to learn this and perceive this aspect of the story. I cant believe youre no more popular since you positively have the gift. Lind Valle Polivy

  • 샌즈카지노

    Hi, after reading this remarkable article i am as well delighted to share my familiarity here with friends.| Ermentrude Diarmid Paapanen

  • This post is invaluable. When can I find out more? Ava Jamey Dalston

  • I have recently started a website, the info you offer on this site has helped me greatly. Thanks for all of your time & work. Heddie Luce Chaffinch Lana Reinwald Emyle

  • I as well as my pals appeared to be viewing the excellent tips and hints on your website and then all of the sudden developed a horrible suspicion I had not expressed respect to the site owner for them. The guys ended up as a consequence stimulated to study them and have now pretty much been using these things. Thank you for being considerably kind as well as for pick out variety of important subjects millions of individuals are really desperate to be aware of. Our own honest apologies for not expressing appreciation to you sooner. Opaline Garik Kristy

  • But wanna remark that you have a very decent internet site , I like the pattern it really stands out. Coralie Lorenzo Embry

  • I am an SEO executive in a private company i work in all assignment this SEO technique is very useful for me. thank you for sharing. Almeda Terrel Selma

  • Shopping online is one of many things that makes the Internet so great. Though it is a simple thing to do, shopping online with success requires good information. Here are some tips that you can use to make sure your online shopping experience works. Dru Shaun Coopersmith

Add comment: