Comment développer une stratégie d’Inbound Marketing efficace ?

L’Inbound Marketing permet d’attirer nos futurs clients à soi. Il regroupe plusieurs techniques intéressantes pour augmenter son portefeuille clients.

Sur quels principes se basent l’Inbound Marketing ?

«La meilleure publicité n’est pas une publicité» – Ajaz

L’Inbound Marketing, aussi appelé « marketing entrant », est un concept qui est né du constat que les prospects ont besoin de se renseigner avant d’acheter. Il représente l’ensemble des méthodes permettant d’attirer les prospects de façon subtile et indirecte.

«La meilleure des publicités est un client satisfait» – Bill Gates

C’est en s’appuyant sur les intérêts d’une cible, qu’une marque peut aujourd’hui créer des campagnes marketing efficaces. L’Inbound Marketing est donc une méthode non intrusive et qui semble efficace, puisqu’elle s’appuie sur l’univers de nos prospects et ne cherche pas à leurs adresser diverses contenus directement.

«La chose la plus importante en communication, c’est d’entendre ce qui n’est pas dit» – Peter Drucker

L’Inbound Marketing repose sur les 4 étapes suivantes :

  • 1ère étape : Il s’agit d’attirer la cible en augmentant le trafic d’un emplacement web d’une marque. L’idée est de permettre une meilleure transformation des visiteurs en leads et prospects. 
  • 2ème étape : Il s’agit à cette étape de convertir ses prospects en clients en invitant ces potentiels clients à acheter notre produit ou service. Cela se fait en général par une mise en avant des offres attractives ou promotionnelles de notre entreprise, en plaçant des « calls to action » aux endroits stratégiques.
  • 3ème étape : Cela consiste à convertir définitivement le prospect en client. Cela passe par la construction d’une relation de confiance au moment de conclure la vente.
  • 4ème étape : C’est l’étape de la fidélisation. À ce niveau, tout est une question d’engagement. L’objectif principal est que les clients deviennent des ambassadeurs de notre marque en apportant leurs témoignages positifs. Cet engagement sera en général récompensé par la marque.

«J’ai appris que les gens vont oublier ce que vous avez dit, ce que vous avez fait, mais ils n’oublieront jamais ce que vous leur avez fait ressentir» – Maya Angelou

Comments (162):

  • Article intéressant, merci.

  • Intéressant..

  • Heya i am for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and help others like you helped me.| Mabelle Anthony Aldarcy

  • Hi there. I discovered your blog by way of Google whilst searching for a comparable subject, your website got here up. It seems to be great. I have bookmarked it in my google bookmarks to visit then. Almeta Jerry Link

  • I blog frequently and I truly appreciate your information. The article has really peaked my interest. I am going to book mark your site and keep checking for new details about once a week. I subscribed to your Feed as well. Peg Elliot Denae

  • You need to be a part of a contest for one of the most useful blogs online. I am going to highly recommend this blog! Alfy Forster Ahmed

  • Its excellent as your other content :D, thank you for putting up. Phillis Matthias Dalli

  • I have recently started a website, the information you offer on this web site has helped me greatly. Thanks for all of your time & work. Truda Wolfgang Haswell

  • Everything is very open with a really clear explanation of the challenges. It was definitely informative. Your site is extremely helpful. Thank you for sharing! Jenda Gannie Sanfo

  • You need to be a part of a contest for one of the best blogs on the internet. I am going to highly recommend this web site! Isabella Murdoch Carey

  • Just came across your website when googling for self-hypnosis. Glad I found it, some quality material here. Brynna Izaak Ameline

  • You are not alone! The only difference we live in sunny south Florida and still have isolation. And we took our first vacation in 3 years and ended up with h1n1 in Jan. Not good for anyone but especially a respiratory child. Jorry Hobard Rabelais

  • Usually posts some incredibly intriguing stuff like this. If you are new to this site. Lorrayne Hashim Bullen Peg Demetrius Fanchan

  • When I initially commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get four emails with the exact same comment. Is there a way you can remove me from that service? Appreciate it! Sarette Agustin Fiertz

  • Excellent post. I will be going through many of these issues as well.. Doralin Euell Bruner

  • Hello, I followed a link to your blog and I like this article particularly. . Where might I read more? Phillie Damien Marlon

  • You are great, thanks for the opportunity to introduce you! Amandi Adolphe Lough

  • There are some fascinating points in time in this post however I don?t know if I see every one of them center to heart. There is some legitimacy however I will take hold opinion up until I check into it further. Good article, thanks and we want extra! Contributed to FeedBurner also Lizzie Joshua Danieu

  • Well I definitely liked reading it. This information provided by you is very effective for accurate planning. Marylynne Noble Knighton

  • Hi there, of course this paragraph is actually fastidious and I have learned lot of things from it about blogging. thanks.| Sari Kermit Gaut

  • Very good post! We will be linking to this great article on our site. Keep up the good writing. Nara Kirk Katzman

  • Wonderful blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I ave been trying for a while but I never seem to get there! Thanks Lyndy Gayle Cardie

  • Touche. Great arguments. Keep up the great spirit. Miguela Tabby Durham

  • An outstanding share, I just offered this onto a coworker who was doing a little evaluation on this. And also he in fact got me morning meal since I discovered it for him. smile. So let me rephrase that: Thnx for the reward! However yeah Thnkx for investing the time to discuss this, I really feel strongly about it and also like finding out more on this subject. If possible, as you end up being experience, would certainly you mind updating your blog site with more details? It is very helpful for me. Big thumb up for this article! Marcela Lane Jaye

    • Thank you for your comment. Others articles are available on our website. Don’t hesitate to let us others comments

  • I wish to get across my affection for your kindness supporting all those that actually need assistance with in this issue. Your very own dedication to getting the solution all over has been unbelievably helpful and have in every case empowered people just like me to get to their endeavors. Your amazing informative tutorial implies a lot to me and extremely more to my fellow workers. Thanks a ton; from all of us. Sianna Shepherd Jilly

  • I was excited to uncover this page. I need to to thank you for your time due to this wonderful read!! Sheelah Benji Batish

  • How would I create a shortcode/widget to show posts from the same category as of the active page? Benni Kendrick Ayn

    • L’équipe Owando
      Reply

      Hello Benni Kendrick Ayn ! Thank you for your comment. We take in to account your tips. We will contact you if we need it

  • You made some really good points there. I checked on the net for more info about the issue and found most individuals will go along with your views on this website. Amalee Kelwin Tsai

  • After I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I receive four emails with the same comment. Is there an easy method you are able to remove me from that service? Cheers! Jenica Waldon Robin

    • L’équipe Owando
      Reply

      Hello Jenica Waldon Robin, thank you for your message. We are truly sorry for you. We are searching for a way to solve your problem. We will notify you when it’s done. Don’t hesitate to unsuscribe to our comments if it can help you.

  • Hey! This post could not be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this write-up to him. Pretty sure he will have a good read. Many thanks for sharing! Frances Cobbie Gausman

  • I randomly stopped by your site but you are really successful Candi Logan Nozicka

  • Some truly nice and useful info on this site, besides I think the pattern contains great features. Ester Hallsy Jedd Jacquetta Winnie Connel

  • Nice replies in return of this query with solid arguments and explaining all about that. Elna Georas Kolosick

  • Greate article. Keep posting such kind of information on your site. Rosalinde Conway Christye

  • Wow, amazing blog layout! How lengthy have you ever been blogging for? Marcille Austin Andrej

    • L’équipe Owando
      Reply

      Hello Marcille Austin Andrej thank you for your comment, our opened since two years. Our writers just start writing with the website launch and are biginners. We truly appreciate your interest.

  • Very great post. I just stumbled upon your weblog and wanted to say that I have truly loved browsing your blog posts. Orsa Arel Sefton Dagmar Saleem Ashby

  • I really like reading through a post that will make men and women think. Also, thanks for allowing for me to comment! Aundrea Dale Gitt

  • Muchos Gracias for your post. Really thank you! Cool. Laraine Weidar Langelo

  • whoah this blog is excellent i really like studying your posts. Stay up the great work! You understand, many persons are looking around for this information, you can help them greatly. Corrina Abel Erde

  • Pretty! This was an incredibly wonderful post. Thank you for supplying this info. Loella Omero Boar

  • There is definately a lot to learn about this issue. I like all the points you made. Catlin Hasheem Epps

    • thank you, indeed we have tried to raise as many questions as possible on this subject

  • Wow, this post is fastidious, my sister is analyzing these kinds of things, so I am going to tell her.| Lucilia Antin Ximenez

  • Hello there. I discovered your website via Google while searching for a similar matter, your web site came up. It seems great. I have bookmarked it in my google bookmarks to visit then. Lorita Brnaba Fabien

  • Very good service with very trustworthy staff would highly recomend a Odilia Sigismund Boggers

  • I quite like reading a post that can make men and women think. Also, thanks for allowing me to comment! Em Guntar Fujio

  • You have brought up a very wonderful details , thankyou for the post. Rena Saundra O’Driscoll

  • Thanks for the good writeup. It if truth be told was once a leisure account it. Look advanced to more delivered agreeable from you! By the way, how could we communicate?| Ginnie Sandor Sabba

  • I would like to show my gratitude for your kind-heartedness supporting individuals who absolutely need guidance on in this content. Your very own dedication to getting the solution all over came to be surprisingly effective and have regularly made associates just like me to attain their dreams. This useful publication implies so much a person like me and additionally to my colleagues. Thanks a ton; from each one of us. Revkah Stearne Donaugh

  • Very good point which I had quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Holisticly restore superior interfaces before flexible technology. Completely scale extensible relationships through empowered web-readiness. Adora Artie Riana

    • L’équipe Owando
      Reply

      Hello Adora Artie Riana thank you for your comment, your many points are interessing.

  • I love it when folks come together and share opinions. Great blog, continue the good work! Odille Neale Zoes

  • This post will help the internet viewers for creating new web site or even a weblog from start to end. Blakeley Whitby Simson

  • Usually I do not learn post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing taste has been surprised me. Thank you, quite great post. Phyllis Hugo Delora

  • Pretty! This was an extremely wonderful article. Many thanks for supplying this information. Helen-Elizabeth Lindsey Santoro

  • Very good article! We will be linking to this particularly great post on our site. Keep up the great writing. Giralda Niven Kallman

  • Never Ever give up: Even though you fail initially; Do not handle it to get a great deal of views at first, do yourself a favour, dont give up. Geri Gerhardt Pena

  • We stumbled over here coming from a different page and thought I might as well check things out. I like what I see so i am just following you. Look forward to looking over your web page again.| Sonny Titus Kerry

  • Thanks on your marvelous posting! I really enjoyed reading it, you can be a great author. I will be sure to bookmark your blog and will eventually come back in the future. I want to encourage one to continue your great job, have a nice afternoon! Sandie Linus Ondrej

  • wow, awesome blog article. Thanks Again. Keep writing. Brenn Crosby Yasmin

  • Hey, thanks for the blog article. Really looking forward to read more. Great. Catriona Baldwin Brenda

  • Can I just say what a relief to search out someone who truly is aware of what theyre speaking about on the internet. You undoubtedly know learn how to deliver an issue to mild and make it important. More people have to learn this and perceive this aspect of the story. I cant believe youre no more popular since you positively have the gift. Lind Valle Polivy

  • 샌즈카지노
    Reply

    Hi, after reading this remarkable article i am as well delighted to share my familiarity here with friends.| Ermentrude Diarmid Paapanen

  • This post is invaluable. When can I find out more? Ava Jamey Dalston

  • I have recently started a website, the info you offer on this site has helped me greatly. Thanks for all of your time & work. Heddie Luce Chaffinch Lana Reinwald Emyle

  • Can I have the latest review of CSE exam for august 2017. Thank you Paula Lukas Smitt

  • I as well as my pals appeared to be viewing the excellent tips and hints on your website and then all of the sudden developed a horrible suspicion I had not expressed respect to the site owner for them. The guys ended up as a consequence stimulated to study them and have now pretty much been using these things. Thank you for being considerably kind as well as for pick out variety of important subjects millions of individuals are really desperate to be aware of. Our own honest apologies for not expressing appreciation to you sooner. Opaline Garik Kristy

  • But wanna remark that you have a very decent internet site , I like the pattern it really stands out. Coralie Lorenzo Embry

  • I am an SEO executive in a private company i work in all assignment help.com this SEO technique is very useful for me. thank you for sharing. Almeda Terrel Selma

  • Shopping online is one of many things that makes the Internet so great. Though it is a simple thing to do, shopping online with success requires good information. Here are some tips that you can use to make sure your online shopping experience works. Dru Shaun Coopersmith

  • Woah! I’m really loving the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s hard to get that « perfect balance » between usability and
    appearance. I must say that you’ve done a very good job with this.
    Additionally, the blog loads very quick for me on Chrome.
    Exceptional Blog!

    My web site best cannabis vapes

  • Fantastic site. A lot of useful info here.
    I am sending it to several friends ans additionally
    sharing in delicious. And of course, thank you for your effort!

    Also visit my web-site :: best THC gummies

    • L’équipe Owando
      Reply

      Thanks you for the comment and your sharing Kathelene. Hope you liked the blog.

  • buy delta 8 THC
    Reply

    Great, thanks for sharing this blog.Thanks Again. Awesome.

    https://bit.ly/3dobJVs

  • Hi there would you mind sharing which blog platform you’re working with?
    I’m looking to start my own blog soon but I’m having
    a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems
    different then most blogs and I’m looking for something completely unique.
    P.S My apologies for getting off-topic but I had to ask!

  • solo guitar gear
    Reply

    Hello there I am so thrilled I found your blog page, I really
    found you by accident, while I was browsing on Askjeeve for something else, Regardless I am here now and would just like to say thank you for a
    fantastic post and a all round enjoyable blog (I also love the theme/design), I don’t
    have time to read through it all at the minute but I have saved
    it and also added in your RSS feeds, so when I have time I will be
    back to read a great deal more, Please do keep up the excellent
    work.

    • L’équipe Owando
      Reply

      I am really happy that you liked the blog in its entirety, do not hesitate to come back and thank you for your comment.

  • Excellent blog right here! Also your web site rather a lot up fast! What host are you the usage of? Can I am getting your associate hyperlink in your host? I wish my website loaded up as quickly as yours lol

  • bir şans daha izle
    Reply

    It will always be helpful to read content from other authors and practice something from their

  • korku seansı 2
    Reply

    After all my requirements were 100% met, we finally had the final product:

  • madagaskar penguenleri izle
    Reply

    Its like you read my mind! You seem to know so much about this,

  • Hi! This is kind of off topic but I need some advice from an established blog.

  • malefiz kötülüğün gücü türkçe dublaj izle
    Reply

    It will always be helpful to read content from other authors and practice something from their

  • kung fu panda 3 türkçe dublaj
    Reply

    me out much. I hope to give something back and help others like youaided me.

  • Heya are using WordPress for your blog platform?

Add comment: