LE DESIGN THINKING POUR UNE MEILLEURE GESTION DES PROJETS CRÉATIFS !

Créativité, Design

Les projets créatifs sont connus pour être parfois complexes à déployer, en particulier dans les structures (sociétés, associations, …) non agiles. Toutefois, le Design Thinking semble représenter une solution efficace pour permettre une meilleure gestion des projets créatifs, peu importe le niveau d’agilité d’une organisation. 

Mais d’abord, que signifie le terme « agilité » ? L’agilité organisationnelle se définit comme la capacité d’une organisation à faire face à des changements continuels et imprévisibles.

Cette agilité est un élément quasi intrinsèque de la vie des projets créatifs et innovants. On peut dire même que l’agilité concerne tous les types de projets, même les projets de la vie personnelle.

Ainsi, le Design Thinking, qui est une méthodologie agile, est notre héro du jour ! Oui, mais c’est compliqué et ça coûte cher !  Détrompez-vous, le Design Thinking, c’est simple comme Bonjour! et ça ne coûte pas cher…

design-thinking

« Don’t think of it as failure, think of it as designing experiments through which you’re going to learn. », Tim Brown (CEO of IDEO)

Tim Brown, a démocratisé le Design Thinking et a permis de comprendre que le Design Thinking est tout simplement le terme utilisé pour désigner l’ensemble des méthodes et des outils qui aident, face à un problème ou un projet d’innovation, à appliquer la même démarche que celle qu’aurait un designer. C’est une approche de l’innovation et de son management qui se veut une synthèse entre la pensée analytique et la pensée intuitive. Il s’agit à la fois d’une méthode, d’un processus d’innovation et d’une vision spécifique du travail. Cette méthodologue s’applique à tous les domaines et peut se faire très simplement.

Il s’agit de décliner les 5 étapes clefs du Design Thinking :

  1. La phase d’Empathie : découverte du point de vue de l’utilisateur final pour en identifier des irritants ;
  2. La phase de Définition : définition d’un problème, repéré dans la phase d’empathie, sur lequel l’organisation souhaite répondre.
  3. La phase d’Idéation : génération de nouvelles solutions.
  4. La phase du Prototype : création d’une démo / maquette.
  5. La phase de Test : amélioration continue de la solution suite aux retours des tests utilisateurs.

Si vous souhaitez tester vos connaissances sur le sujet, participez à notre jeu.

« Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success », Tim Brown CEO of IDEO

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