Réseaux sociaux : comment gérer vos détracteurs ?

Quand un utilisateur décide de prendre en grippe votre compte sur un réseau social et vous inonde de commentaires dénigrants… pas de panique !

Cela arrive à toutes les marques et personnalités publiques sur le Web. Il ne s’agit donc pas de se préparer à la guerre. Il s’agit d’atténuer les effets négatifs de ces commentaires nuisants sur le reste de votre communauté. 

Alors, répondez toujours poliment et invitez la personne à se montrer plus respectueuse. En effet, il est alors le temps de lui rappeler certaines règles, vos règles. Dans l’idéal, il vous faut communiquer des règles de tenue respectueuse sur vos comptes afin que tous les internautes soient informés au préalable de vos limites. Par la suite, fonctionner par avertissements. 

Si les attaques de vos détracteurs persistent, vous pouvez également lui demander de retirer ses commentaires si vous sentez que cela est dommageable pour votre communauté d’abonnés. Si ces individus refusent et continuent d’agir ainsi (commentaires déplacés, remarques aggressives, mysogines, racistes, homophobes…), alors il est temps de les bloquer définitivement.

En résumé, pour gérer vos détracteurs, il suffit de suivre le conseil de Nicolas Boileau.

«“Soyez simple avec art.”.» – Nicolas Boileau

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