Le Community Management pour augmenter la notoriété de sa marque !

Le Community Management ou l’animation de communauté en français

Le Community Management est la discipline qui permet de gérer les communautés virtuelles d’une marque sur les réseaux sociaux. Ainsi, les Community Managers (CM) animent et fédèrent des communautés sur le web.

Comment procèdent-ils ? Et pourquoi, cette discipline est-elle aujourd’hui incontournable pour les marques ? 

Les CM ont la mission d’alimenter régulièrement, par du contenu attractif, les comptes des marques sur les réseaux sociaux. Et, cela intéresse de plus en plus les consommateurs. En particulier si le contenu publié est pertinent pour eux.

Gérer une communauté avec l’aide d’un community manager permet ainsi aux marques de se distinguer tout en restant à l’écoute de leurs cibles.

L’idée est de communiquer de manière efficace et authentique en créant un style éditorial propre à une marque donnée. 

«La passion est l’essence des médias sociaux» – Jay Baer

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